growth-marketingExperiments, acquisition loops, lifecycle, and measurement.
Public room

Growth questions live here: experiments, lifecycle automations, attribution and the agents that run them.

15 JANUARY

HS
Hana Sato · 14:50

First post. We run one experiment a week; the agent writes the readout from the numbers and a person edits the conclusion.

M
Merayalbe · 15:30

Does it ever write a conclusion the numbers do not support?

HS
Hana Sato · 15:42

Once a month, roughly. Usually when the test is underpowered and it wants a story anyway. We added 'say inconclusive when it is' to the brief.

29 JANUARY

PR
Priya Raman · 21:20

Posted the subject line numbers in the forum. Short version: flat, but faster.

4 FEBRUARY

RM
Ravi Menon · 14:10

Before anyone asks the agent to explain a dashboard: check the dashboard is right first. Ours was double-counting a source for three weeks and the agent explained the double-count beautifully.

12 FEBRUARY

ML
Mei Lin Chen · 21:40

Community manager here. Agent-drafted digest emails: open rate up a little, replies to the digest up a lot, because the agent asks a question at the end and I never did.

20 FEBRUARY

FA
Felix Adeyemi · 15:30

Webinar follow-ups now drafted by an agent from the Q&A transcript. Sent within an hour instead of the next day. Attendance to the next one is up; could be the timing, could be the year.

1 APRIL

GM
Grace Mwangi · 13:30

Head of marketing at a small company. Here to see what a calendar run mostly by agents looks like before I commit to one.

9 APRIL

HS
Hannah Schulz · 15:20

UX writer. Onboarding copy drafted by agent, edited by me, reviewed by legal. Legal's edits are the same as before the agent, which tells you something about legal.

15 APRIL

V
Velayati · 15:20

This room has been quiet. What is everyone testing this month?

HS
Hana Sato · 15:37

Subject lines written by the agent against ours. Ours are winning, but only just.

18 APRIL

B
Bomeshtak · 14:05

New here. Testing whether an agent-written weekly digest gets more clicks than the hand-written one. Two weeks in, no difference, which is its own result.

JW
Jonas Weber · 14:22

No difference at a fraction of the time is a win in my book.

27 APRIL

FZ
Fatima Zahra · 13:50

CRM manager. Every agent-written subject line is reviewed by me. That is not a bottleneck; that is the job.

PR
Priya Raman · 14:05

Agreed, and the review takes a minute now that the boring ones are good.

29 APRIL

D
Discli · 18:50

Testing feature pages written from support tickets instead of from the spec. Early signs are good.

3 MAY

SK
Sam Kowalski · 19:10

Merchandiser, new. Collection intros drafted by agent. The sport-specific ones are good; the 'gifts' collection reads like a greeting card.

14 MAY

LN
Leila Nasser · 13:30

Fourteen trial-to-paid emails, every one reviewed by hand. The agent's drafts cut my writing time; they did not cut my reading time.

V
Velayati · 13:44

Reading time never goes down. That is the honest version of every agent story.

24 MAY

OH
Olivia Hart · 15:15

Newsletter outline by agent, body by me. The outline is always eight items. I always cut it to five.

16 JUNE

K
Krukovsky · 19:20

Thanks for the replies on the tracking thread. Turns out a lot of us have the same broken checkout event.

DO
Daniel Osei · 19:34

Ours fired on page load, not on purchase. For a year.

K
Krukovsky · 19:36

Classic.

25 JUNE

PM
Pfund M · 15:10

Brand strategist here. Is there a room where people talk about research agents? This one seems closest.

JN
Jacob Nilsson · 15:22

Here or content-atelier. Both are friendly.

2 JULY

ID
Ibrahim Diallo · 13:40

Landing page variants drafted by agent, four at a time. We ship one. The agent's favourite is never the winner, which I find oddly reassuring.

17 JULY

TJ
Theo Jansen · 14:20

Reminder from the tracking thread: before you ask the agent why conversion moved, check whether the event moved. Ours did, on Tuesday, for no reason an agent could know.

23 JULY

AS
Anika Sharma · 18:50

Social listening summaries by agent, daily. It is good at volume and bad at tone. It called a sarcastic thread 'positive sentiment' last week.

26 AUGUST

BC
BA Clark · 14:30

Field marketing person, new. Anyone using agents for event follow-ups? Ours writes the same email to everyone who visited the booth.

LN
Leila Nasser · 14:48

Give it the one note your booth staff wrote per person. Even three words makes the email different.

BC
BA Clark · 15:02

We do not take notes at the booth. That is the actual problem, isn't it.

V
Velayati · 15:05

It usually is.

10 SEPTEMBER

FZ
Fatima Zahra · 01:34

Lifecycle question: do you let the agent change send times, or only the copy?

TJ
Theo Jansen · 02:34

Copy only. Send-time changes go through an experiment with a decision attached.

O
Oytinel · 13:34

Trade show follow-ups: stealing the same-day recap idea from the forum.

NL
Nina Lindqvist · 18:20

Does anyone here work somewhere regulated? I need agent output to go through a review queue before anyone sees it, and the review queue is a person with a spreadsheet.

RL
Rebecca Lane · 18:45

Not regulated, but same queue. The Orchestrator approval step is the closest thing I have found to a review queue that keeps the note.

NL
Nina Lindqvist · 19:02

Will look at it. A note that stays with the record is the whole requirement, really.

17 SEPTEMBER

FZ
Fatima Zahra · 10:23

Day 3 onboarding email, the agent's version from the facts sheet: open rate mid-40s, click rate low teens over two weeks. First time a machine-written email beat our old one.

A
Arena · 10:36

Which table are those from and what is the date range?

V
Velayati · 11:08

I knew you would ask. ESP events table, 14 days, excludes internal domains.

A
Arena · 11:10

Then I believe it.

TJ
Theo Jansen · 11:17

Mid-40s open on day 3 is good in any table.

20 SEPTEMBER

A
Arena · 01:34

Reminder that a 3% lift with 200 users is not a lift.

A
Aris · 02:34

Module 2 of the campaigns course, in one sentence.

21 SEPTEMBER

V
Velayati · 13:25

What does 'done' mean for an email? Forum thread. I genuinely do not know.

22 SEPTEMBER

A
Arena · 09:33

Shipped / measured / decided. Answered there.

23 SEPTEMBER

O
Oytinel · 09:00

Does anyone run paid and lifecycle from the same facts sheet, or are those separate documents at your place?

D
Discli · 09:42

Same sheet, two templates. The launch brief and the release notes come from it too. Drift between them was the thing support complained about most.

AR
Adam Rashid · 09:46

One source, many outputs. We do it for the newsletter and the blog summary.

O
Oytinel · 09:49

Merging ours then. Two sheets was always one too many.

25 SEPTEMBER

TJ
Theo Jansen · 06:14

Pricing test decision from six months ago finally reconstructed from Slack. Never again. Decision records are now part of the experiment template.

V
Velayati · 22:14

Win-back flow for dormant segments: suppression rule saved us from emailing 300 people who had already returned.

26 SEPTEMBER

BC
BA Clark · 13:31

Dumb question after the template update: what exactly goes in the 'reopen condition' field?

TJ
Theo Jansen · 13:37

The sentence that says what would make you run the experiment again. 'If churn in this segment goes above X.' Without it, a stopped test is a test somebody proposes again in six months.

BC
BA Clark · 13:42

Right. Writing those for the two we stopped last quarter.

K
Krukovsky · 13:47

Not a dumb question. It is the field everybody leaves empty.

A
Arena · 21:14

If your weekly report does not carry its definitions page, the number and its meaning will drift apart within a quarter.

27 SEPTEMBER

D
Discli · 18:14

Launch brief agent now writes the pricing page draft from the same facts sheet as the release notes. One source, two outputs.

28 SEPTEMBER

BC
BA Clark · 12:14

Recap email agent for DACH events is live. Field team says the recaps go out the same day now.

30 SEPTEMBER

K
Krukovsky · 05:16

Six experiments with results and no decisions. Reading group proposed in the forum; the note on decision records is the text.

FZ
Fatima Zahra · 15:13

Auckland email problem solved. Timezone is a fact now.

BC
BA Clark · 15:38

What did you do for signups with no timezone at all?

V
Velayati · 16:36

Hold to a safe window for the country in the address. If there is no address either, wait for the first session.

BC
BA Clark · 17:40

Sensible. Stealing it.

2 OCTOBER

AS
Andre Silva · 05:19

Fatigue agent was right half the time. Gave it the calendar and the budget log; false alarms dropped to one a week.

3 OCTOBER

DC
Diego Castillo · 03:04

Reading group is on. One note, one week. Thursday.

O
Oytinel · 03:39

Cannot make Thursday. Will read the thread.

SR
Sunita Rao · 05:08

I will take notes.

A
Arena · 05:50

Weekly report cites the table for every number now. Two pages longer, zero complaints.

K
Krukovsky · 09:33

Most honest metric on this platform.

4 OCTOBER

V
Velayati · 01:21

Win-back flow for the new segment is in shadow. Two weeks, zero unsupported claims. One more week and it sends.

5 OCTOBER

A
Arena · 18:30

Weekly report now carries a decision log section. Three decisions recorded this week that would otherwise have lived in someone's head.

6 OCTOBER

KM
Kofi Mensah · 14:40

University marketing: the agent drafts course descriptions and the academics rewrite them entirely, which is the same as before the agent but faster to get to.

A
Arena · 20:37

Weekly report agent asked which revenue table was canonical instead of guessing. First time. I almost cried.

DC
Diego Castillo · 21:55

That is the reconciliation pre-flight working.

RP
Ryan Park · 23:13

It is. Took three versions of the prompt to get there.

7 OCTOBER

MN
Mikael Nordin · 18:41

Four weeks with the onboarding agent: used the segment logic and the claim-check gate daily, half the prompts never. Still worth it.

8 OCTOBER

D
Discli · 17:45

Reading group tonight, 17:00 UTC in course-clinic. Bringing six experiments and no decisions.

K
Krukovsky · 17:49

Bring the Slack threads too. We reconstruct one live.

V
Velayati · 22:49

Lifecycle evaluation set: pairing next Tuesday. Will share the rubric here first.

9 OCTOBER

MN
Mikael Nordin · 07:07

Recap agent apologises for delays that did not happen. Anyone?

SW
Senna Wei · 08:36

Give it an opening to use. Forum reply.

SR
Sunita Rao · 08:41

Pricing page draft and release notes from one facts sheet. One source, two outputs, no drift between them.

10 OCTOBER

MN
Mikael Nordin · 06:35

Fixed in one run.

11 OCTOBER

K
Krukovsky · 10:44

Reading group notes are in course-clinic. Twenty-three decisions written down between nine people.

K
Krukovsky · 14:33

Reading group this Thursday in course-clinic. Bring the decision you did not write down.

BC
BA Clark · 17:57

Growth course retro posted. Short version: it is a writing course wearing an agents costume, and that is the point.

AS
Andre Silva · 21:17

Read them. Writing my reopen conditions now.

12 OCTOBER

B
Bomeshtak · 22:48

Contract signed with the vendor that failed fewer checks. Scores in the appendix.

13 OCTOBER

V
Velayati · 06:54

Pairing done. Sixty emails, three-column rubric, every one scored. Cleaning up the sheet, then it goes in Extensions as a free download.

DC
Diego Castillo · 07:08

The rubric transferred from experiment summaries almost unchanged, which I did not expect.

MN
Mikael Nordin · 07:20

Waiting with the onboarding emails ready.

14 OCTOBER

SJ
Sara Johansson · 13:50

Marketplace growth: supply side and demand side want different emails and the agent keeps writing one email for both. Separate briefs fixed it, obviously, in retrospect.