NORLA ACADEMY / PLAYBOOK
Swap fatigued ads with a buyer’s sign-off
A scored set of new concepts, fatigue marks on running ads with the numbers behind them, and a swap recommendation the buyer approves.
What you need
- Template: Creative IntelligenceExtension · $99 one-time. Buy it once in Extensions; it then appears under “Start from” in your workbench.View in Extensions
- An active Orchestrator planAny plan (3 agents). Templates run only inside Orchestrator; the trial works for a first run.Compare plans
- Course: Data-Driven Campaigns with AITeaches the method behind this playbook: 3.8 hours · On demand. Optional, but the checks below come from it.View the course
The brief to paste
Replace every bracket. The agents use nothing you do not put here.
Scoring rubric: [criteria and what a 5 looks like for each]. New concepts: [one line each]. Running ads with performance history: [ad, days live, frequency, CTR by week, CPA by week]. Fatigue thresholds: [e.g. CTR down 30% from week 1, frequency above 4]. Metric that decides: [metric].
Steps
- 1Write the thresholds down
The Fatigue reader marks ads only against thresholds you state. If a threshold is missing it says so instead of inventing one; add it and run again.
- 2Install and run
Buy Creative Intelligence in Extensions and start a workspace from it. Scores and fatigue marks come back with reasons and numbers.
- 3Approve the recommendation
The Recommender pairs fatigued ads with the best new concepts and states the exact decision. Approve as the buyer, or return with what to change.
- 4Make the change in your ad platform
Pause and launch by hand from the approved recommendation; keep the run log with the campaign notes.
Where a person decides
Before any pause or launch: the buyer approves the recommendation inside the run.
Before you trust the output
- Every fatigue mark cites the week-by-week numbers from the brief.
- Scores use only the rubric criteria you defined.
- The expected effect is stated in your deciding metric, with the assumption named.
What this does not do: The system does not read your ad account, predict results from data it was not given or change campaigns.