NORLA ACADEMY / PLAYBOOK
A weekly article and its repurposed set
One long-form piece, a newsletter section and three posts from an approved research question, with the brand voice held separately from the campaign.
What you need
- Template: Content Engine SuiteExtension · $85 one-time. Buy it once in Extensions; it then appears under “Start from” in your workbench.View in Extensions
- An active Orchestrator planAny plan (4 agents). Templates run only inside Orchestrator; the trial works for a first run.Compare plans
- Course: AI Agents for Growth MarketersTeaches the method behind this playbook: 6 weeks · On demand. Optional, but the checks below come from it.View the course
The brief to paste
Replace every bracket. The agents use nothing you do not put here.
Research question: [the question the piece answers]. Sources the agents may use: [titles and links, one per line]. Voice record: [paste the durable voice rules]. Campaign context this week: [what is being promoted, dates]. Audience: [who].
Steps
- 1Install the extension
Buy Content Engine Suite in Extensions, then Workbench → New workspace → Start from “Extension · Content Engine Suite”.
- 2Keep two records in the brief
Paste the voice rules and the campaign context as two labelled blocks. The Brief writer quotes voice rules only from the first, so a campaign cannot rewrite the voice.
- 3Approve the draft before repurposing
The run pauses after the Drafter. Read the draft with its claim markers; approve, or return with the claims to fix.
- 4Check the claim map
The Repurposer ends with a map of which claim each post rests on. If a post has no claim behind it, return the step.
- 5Repeat weekly
Duplicate the workspace for the next question and replace only the research question, sources and campaign block; the voice record stays.
Where a person decides
Between draft and repurposing: a person approves the long-form piece first.
Before you trust the output
- Every claim in the draft has a source and a date in the fact list.
- No post introduces a claim the article does not make.
- The voice rules in the brief writer’s output are quoted from the voice record, not paraphrased from the campaign.
What this does not do: The system does not check source reliability, usage rights or publish to any channel.