Growth & lifecycle

What does 'done' mean for a lifecycle email?

FZ

Fatima Zahra@thistledock · CRM manager

Sent? Opened? Clicked? Customer did the thing? Our agent marks 'done' when the email is approved, which is about four steps before anything happens. Where do you put the line?

4 REPLIES
TJ

Theo Jansen@silverdrift · Growth engineer

Done is when the metric you named in the brief moves or does not. Approval is 'shipped'. Different word, different column.

A

Arena@chartsentencing · Marketing analyst

Shipped / measured / decided. Three columns. The agent owns the first.

V

Velayati@therpearly · Marketing operations lead

Three columns it is. Approval is shipped.

MN

Mikael Nordin@corkboardlane · Event marketer

Reviving this: the three columns are now in the onboarding agent's metrics sheet. Thanks for the vocabulary.