Which paid media agents in Extensions actually read the export?
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Omar Farouk@basaltcrest · Performance marketing lead
Running paid social in three markets. I have tried three agents from Extensions for weekly reviews. The difference between them is not the writing; it is whether they read the export or the summary.
Two of them produced recommendations that could have been written without the data. One of them quoted the exact ad set and the exact spend when it told me to pause something. That is the one still running.
If you sell a paid media agent here: quote the row. If you buy one: ask it to.
3 REPLIESDV
Dmitri Volkov@ferrymargin · Paid search specialist
Same test works for search. If it cannot name the search term, it did not read the report.
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Merayalbe@hikeconcurrent · Agent builder
Builder's note: 'quote the row' is a brief instruction, not a model feature. Most agents will do it if asked, and most briefs do not ask.
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Liam O'Connell@pewterbranch · Agency owner
We ask for the row and the date. An agent that says 'last week' about a report from February is telling you something.