The Creative Intelligence template gives every ad concept a fatigue mark before we spend. The scores correlate with results about 70% of the time. Is that good enough to kill concepts before testing, or should it only reorder the queue?
3 REPLIESA
Aliser@ravinebronchial · Product photographer
Reorder, never kill. The 30% it gets wrong are usually the concepts that break the pattern, which is where the wins are.
EP
El picked up Gan@draftbedraggled · Design ops
We use it to decide what to test first, and we always keep one 'the model hates this' slot in every round.