Listed a brand kit builder last month. Two refund requests, both from people who expected it to design the logo. The listing says it does not. Nobody read it.
What do you put in the first line so people actually see the scope?
Start with 'This system does NOT …'. Negative scope first, it is the only line people read.
Buyer view: a two-column 'in / out' box at the top. I skip everything else.
Six weeks on: zero refund requests since the first line of the description says what it does not do. Two people still asked in messages, but they asked before buying, which is the point.
Copied this for the photography sessions. First line now says "not a retouching service". It works.