Quarterly planning with agents: we tried it, here is the honest version
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Bomeshtak@omenaugust · Marketing lead
We gave an agent last quarter's results, the targets and our backlog, and asked it for a plan. It produced a very tidy plan that spread effort evenly across everything, which is the one thing a plan should not do.
What worked: asking it to argue against each initiative. The objections were sharper than the plan. We kept the agent as the critic and wrote the plan ourselves.
6 REPLIESJW
Jonas Weber@cobaltmeadow · Marketing automation lead
Critic not author is where we ended up too. It is relentless and has no favourite project.
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Grace Mwangi@duskmortise · Head of marketing
We tried it too. The agent's plan was fine and nobody believed it, because nobody had argued about it. The arguing is the planning.
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Felix Adeyemi@mortarbeacon · Demand generation lead
Useful for one thing: listing what we said we would do last quarter and did not. It has no feelings about that list.
RM
Ravi Menon@gladeaudit · Marketing analyst
The honest version is the only version worth reading. Thank you for not writing the other one.
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Discli@homelandtinted · Product marketer
Product marketer, just joined. We do the same for launch plans. 'List the three ways this launch fails' is my most-used prompt.
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Hana Sato@sprintloam · Growth product manager
Add 'which of these have we already seen happen' and it gets very uncomfortable, in a good way.