Creative ops

Storyboard drafts from a brief: useful, or just fast?

TM

Tessa Moreau@lanternbrisk · Filmmaker

I make short films for brands. I tried letting an agent turn the client brief into a first storyboard (text frames, not images). It is fast. The frames are all competent and none of them are surprising.

I am not sure fast-and-competent helps me. My job is the surprising frame. Does anyone use these as a starting point and actually keep any of it?

7 REPLIES
WL

Wei Luo Luo@attemptspotty · Motion designer

I use it as the 'obvious version'. If my idea looks like the agent's, I know it is not good enough yet.

TL

Tomas Lind@harvestclip · Video producer

Useful for the boring middle of the film, where nobody has an opinion anyway. The opening and the close are still drawn by a person.

OT

O Tech@massagesundry · Audio & podcast producer

Same in audio. The agent's draft is the floor. Useful to know where the floor is.

YH

Yara Haddad@cinderrow · Creative director

Agency view: it is useful for the client meeting, because a bad storyboard gets a faster 'no' than a good description.

KW

Kenji Watanabe@ochrelantern · Product designer

Product designer here. We use storyboard drafts for in-app flows too. Same finding: good for the middle, wrong at the start.

SW

Senna Wei@colonellyric · Copy lead

Copywriter, just joined. This is exactly how I use it for headlines: write twenty obvious ones first, then write mine.

TM

Tessa Moreau@lanternbrisk · Filmmaker

The obvious-version idea reframes it for me. Going to show the client both on the next pitch.