Reading list: three books that changed how I brief agents
A
Aris@academydevilish · Instructor
None of them are about AI.
1. A book on technical writing, for the sentence 'the reader has no obligation to understand you'.
2. A book on checklists in surgery, for the difference between a checklist and a procedure.
3. A short book on military briefing formats, for 'commander's intent': say the goal, not just the steps.
What would you add?
4 REPLIESAS
Alan Saste@resolutioncantankerous · Fractional CMO
Any book on budgeting written before 1990. The retries problem is a very old problem with a new name.
CO
Carmen Ortiz@driftwoodkey · Creative producer
A screenwriting book, for the treatment format. It is a brief with a story in it.
VA
Victor Almeida@gullwinch · Brand designer
The design systems book nobody finishes. The chapter on documentation debt.
PM
Pfund M@probetasteful · Brand strategist
A positioning book. If the agent does not know what the brand is not, it will say everything.