Growth & lifecycle

Show: our lifecycle agent now writes the recap, a human sends it

BC

BA Clark@delicacyfertilized · Field marketing

After every partner event we used to spend a day on recap emails. Now our lifecycle workspace in Orchestrator drafts one per attendee segment from the event notes, and the field team edits and sends.

Open rates went up, mostly because the emails go out the same day instead of a week later.

2 REPLIES
FZ

Fatima Zahra@thistledock · CRM manager

Same-day is the whole trick. The agent did not write better emails, it wrote them on time.

PR

Pablo Reyes@flintharbor · Affiliate marketing manager

Would you share the segment rules? We have the same problem after trade shows.