Marketing team of one: what I hand to agents and what I keep
EB
Ethan Brooks@quartzfurrow · Founder
Bootstrapped analytics tool. I am the marketing team. Here is the current split, since people keep asking.
Agents: first drafts of every blog post, the newsletter outline, the social variants, changelog summaries, competitor monitoring, the weekly numbers readout.
Me: the newsletter itself, every headline, every reply to a customer, pricing page, anything with a number a customer could hold me to.
The split moves about once a month, always in the same direction, and I am not sure yet whether that is good.
4 REPLIESGM
Grace Mwangi@duskmortise · Head of marketing
That is almost exactly our split at thirty people. The difference is we have three people arguing about where the line goes.
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Hana Sato@sprintloam · Growth product manager
Keep the readout in the 'agent' column but read it like a sceptic. Ours still wants a story when the numbers are flat.
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Leila Nasser@mossgauge · Lifecycle marketer
Lifecycle marketer, new. Trial-to-paid emails are on my 'me' list for the same reason as your pricing page: a customer can hold me to them.
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Bomeshtak@omenaugust · Marketing lead
Buyer's view: this list is what I ask every vendor to show me. Where does the line go, and how often does it move.