Opened a studio last week with an evaluation kit. Three orders so far and two buyers messaged me questions that are answered in the description. Do people skip the description and read the included list? Should the first line of the description repeat the scope?
They read the title, the price, the included list and the first sentence. Put the one thing it does not do in that first sentence. My brand kit listing says "does not design a logo" in line one and refund requests stopped.
Buyers are skimming because they are deciding whether to spend ten minutes, not because they are careless. Make the format line do the work: what they get, in what form, in how long.