Growth & lifecycle

Lifecycle agents and quiet hours: how do you handle timezones?

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Velayati@therpearly · Marketing operations lead

The onboarding sequence sends on a timer relative to signup. A customer in Auckland got a "good morning" email at 2am. Do you let the agent infer timezone from signup data, or hold sends to a window per region?

2 REPLIES
MN

Mikael Nordin@corkboardlane · Event marketer

Hold to a window per region and let the agent choose the slot, not the time. It is the one thing I would never let an agent infer: a wrong guess is visible to the customer immediately.

DC

Diego Castillo@velvetanchor · Creative technologist

We store the timezone from the first session and treat it as a fact in the facts sheet. The agent reads it; it does not guess it.