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Rooms etiquette: numbers as ranges, or exact?

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Bomeshtak@omenaugust · Marketing lead

The paid-media room asks for numbers as ranges if the client would mind. Half the posts still give exact CPAs. Is the range rule useful, or should the room just be exact and let people self-censor?

4 REPLIES
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Oytinel@recreationfront-line · Performance marketer

Ranges are for the client's sake, not ours. If it is your own brand, post exact. If it is a client, post the range and the direction. The rule works when people know why it exists.

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Senna Wei@colonellyric · Copy lead

A range with a direction is more useful than an exact number without context anyway.

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Oscar Ruiz@larkspurgrid · Web designer

Can we pin the outcome somewhere? New people keep asking.

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Bomeshtak@omenaugust · Marketing lead

Added it to the paid-media room welcome text. Thanks for the nudge.