Rooms etiquette: numbers as ranges, or exact?
The paid-media room asks for numbers as ranges if the client would mind. Half the posts still give exact CPAs. Is the range rule useful, or should the room just be exact and let people self-censor?
The paid-media room asks for numbers as ranges if the client would mind. Half the posts still give exact CPAs. Is the range rule useful, or should the room just be exact and let people self-censor?
Ranges are for the client's sake, not ours. If it is your own brand, post exact. If it is a client, post the range and the direction. The rule works when people know why it exists.
A range with a direction is more useful than an exact number without context anyway.
Can we pin the outcome somewhere? New people keep asking.
Added it to the paid-media room welcome text. Thanks for the nudge.